Meet our November TEI Alumni… Jessica!
Hi there, my name is Jessica Riley, I’m really excited to share with you my origin story and describe to you my achievements, the challenges I’ve faced, lessons I’ve learned and a little insight into what motivates me! I surely hope my story may resonate with you in an inspiring and empowering way.
At this very moment in my career, I am a co-owner of Spa 901, a luxury destination day spa located in Fernie, BC. Going decades back my journey in the beauty industry began in Australia as an esthetician/spa therapist, after gaining years of experience under my belt, I decided to further develop my skills internationally along with studying to become an esthetics instructor. As I grew in my career, it evolved in many beautiful ways, and ultimately, I found myself heading straight into the entrepreneurial limelight.
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
There are two deeply rooted reasons why the beauty industry captured me. This may sound outrageous, but I grew up in a very tropical, humid climate (just think no winters), I was at the beach in a swimsuit or in a skirt for my school uniform. I was very self conscious of my leg hairs; I think the more conscious I was, the more they grew. So, I was introduced to waxing at an early age as a teen, I remember very vividly, I would heat the store-bought wax in the microwave and on my kitchen floor and I would go to town waxing my legs. There was something so profound that waxing did for my confidence and self-image, it really has shaped the esthetician I am today!
Now, you’re likely wondering what the second reason is. I’m sure there’s a few of us out there who finished high school and are still not sure what’s next and the pressures of needing to have some idea can be very real. Well, that was me, I certainly wasn’t sure, so I chose to have a gap year. Interestingly enough I had a best friend whose mother was actually an owner/principle of a prestigious beauty academy. It was right under my nose for years, having the chance to try professional skin and hair products at sleepovers, get our hair done as models with the students, constant exposure to beauty trends, and with me already being an underground-waxing expert, back the it felt as an easy option to enrol in a diploma in beauty therapy, looking back now, it was the ultimate and most amazing decision I made.
How long has your business been open or how long have you been employed?
I never had it on my radar to become a business owner until the opportunity presented itself. Throughout my career I have predominately worked in corporate Resorts & Spas and those day spas weren’t privately owned, so to entertain the idea of becoming a spa owner was never within my grasp.
When I arrived in Fernie, BC in 2013 I began working at Spa 901 as an esthetician which quickly evolved into a lead role, then surprisingly enough a year later into my employment a conversation with the founder of the company changed the pace of everything when she presented the idea of acquiring the business with a coworker. Laura and I went from co-workers to co-owners in a matter of months. With both powers combined, we have owned the business together for 9.5 years. Spa 901 has been in operation for a total of 13 years.
What was your biggest challenge; is it still an ongoing challenge?
One of the biggest challenges I am faced with as a Day Spa owner in Fernie, is recruiting. The standard number of employees we operate with is approx 20, year-round, comprising of Estheticians, Spa Therapists, BCRMT & Spa Coordinators. Hiring qualified/certified industry professionals is tough to come by, increasingly so because as we’re located in a remote town.
I am always welcoming and encouraging for new graduates to apply because previous on the job experience isn’t always a prerequisite for my selection process. I’m a strong believer having a great work ethic and passion for the industry will open the doors for that special someone so I can support and invest in them to gain credentials and experience in their chosen career.
I see someone who’s new into the work force as a positive advantage, it motivates me to be a cheerleader for someone who’s venturing from beauty school, to gaining confidence and growing as a professional in the industry.
What is a mistake that turned into a lesson?
So, for me (and I still get conflicted) is to strike the right balance in rational and emotional decision making.
My rational and critical thinking comes down to logic, I like to base all available information on facts, evidence, the law so I can have a clear understanding from all angles.
My emotions on the other hand can be powerful and lead me towards choices that evoke positive feelings, excitement and empathy. However, I have to be careful as they can also lead me astray.
I would say, as an employer I will continue to be faced with deciding if an employee is a right fit or not, whether that be during detrimental stages in the interview process or throughout employment. I’ve certainly held onto a toxic situation with the hopes it’ll improve, from that came lessons learned; to think differently and act swiftly. It’s been a personal discovery to find an intricate balance of emotions and logic when making crucial decisions.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
I currently work approx 20hours a week on-location at the spa. I’ve had to set personal and professional boundaries to keep me on track not only to avoid burnout but to ultimately reduce boss & Mom guilt, so I’m feeling like I’m dedicating my time and energy in the right doses. Since starting a family (I have a 4yr & 2yr old) I’ve naturally had to take a shift to gain more balance. I would say brining kids into the world is not only a life adjustment, but being a wife, Mom, a business partner, a boss are just one of the many important hats I wear in a day. There’s never a perfect formula because it’s based on individual priorities, all I can say is if you’re feeling like you’re tipping the scale, it’s time to reevaluate the amounts in your work and life buckets, try to aim for a little more balance.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
If you ever have the opportunity to gain or evolve a skill set, it will be one of the most valuable assets you will gain in your life. Not only will you become more employable… you become more powerful. May this definition sum up why. Skill Set: a set of skills: a collection of skills and abilities that can be applied to a professional or creative endeavor.
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
TEI had the most amazing impact and inspiration to succeed and start my business. The
Over the years I have enrolled several employees into courses at the Calgary Esthetics Institute. I must say since Covid and when the Calgary Esthetics Institute pivoted to offer a variety of courses in full virtual format, this had a major and positive impact for Spa 901, simply by expanding skill sets for my employees the sustainability and success of my business would be in a very different position than it is today.
I recently had the privilege to meet Vanessa who’s one of the founders of the TEI, during my visit I received a comprehensive tour of the incredible facility. Previous to my visit I had only communicated with the TEI Team via phone, email or virtually, so to have the opportunity to see it in-person and to say I was in awe of the cutting-edge operation is an understatement, my jaw was dropped the whole time.
I truly value quality and consistency when it comes to eduction, and TEI has proven to me that they align with these values too. It’s clear their intentions are to set their students up for success and provide them the best opportunity at a thriving career.
Keep an eye out for our next TEI Alumni, it could be you!
Meet our October TEI Alumni… Kylie!
My name is Kylie Lopez with iLumina Skin Studio. I do Advance Medical Aesthetics and specialize in Laser Tattoo Removal, Electrolysis and SMP (Scalp MicroPigmentation). My IG handle is @iLuminaSkinStudio.
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
I chose to get into the Esthetic industry as it has always been a passion of mine to understand the skin, ingredients and how we can work with each individual skin concern and make an impact to make everyone feel their best. I initially worked in oil and gas, and have a marketing, makeup artistry and hair design degree that I had obtained prior to getting into Esthetics. It was quite a change going from the oil and gas industry but I utilized everything I learned in business and self education to help benefit the industry I’m in now! It definitely helped me with people skills, networking, and how a business runs.
How long has your business been open or how long have you been employed?
My business has been open for almost 2 years! I had initially been hired at an Esthetic clinic a month before I obtained my Advanced Clinic Esthetics degree with TEI.
What was your biggest challenge; is it still an ongoing challenge?
My biggest challenge so far has been finding a work/life balance. I am a single mom of two beautiful little girls. I am very grateful for having an amazing coparenting relationship to help allow us both to work while getting through the day to day schedule of having two small children. Summer can be a little challenging as we don’t have family to help us, but we are doing our best to make our schedules work for the both of us.
What is a mistake that turned into a lesson?
I wouldn’t call it a big mistake, but definitely a lesson I’m still continuing to work with is separating my kind heart and charging less than I deserve for some treatments. I know the world is at a tough place with people and their income and I try to help people as much as I can, but I have to learn that I have to consider my time, effort and value as well.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
As mentioned earlier I’m working on a work/life balance, I try to look at the busy days vs. non busy and make that work as best for me and my kids. I typically open more towards mid week into the weekend as I find that’s when my clients book. I also try to open during early week (when my kids are in school) to take in as much as I can. The evening I have my kids, I will typically set my schedule to contact to book.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
One piece of advice I’d offer to someone looking to get into the esthetics industry is to try to work in it first. See if it’s a fit for you! After getting your degree, also work for someone first, don’t jump in and buy everything!! Get to know the business, the booking system, what you enjoy and go from there. Devices can be very costly, so do your research and do what you love!
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
TEI had the most amazing impact and inspiration to succeed and start my business. The kindness, confidence and dedication to be there to answer any questions post education has been so helpful and amazing. I’ve received so much advice and support (still to this day) from TEI and I am forever grateful. They have made me feel so confident in what I do and I would recommend the institute to anyone looking to get into the industry! I can even pinpoint a special memory with TEI, it has been an amazing journey along the way! So huge shoutout to everyone there!
Keep an eye out for our next TEI Alumni, it could be you!
Meet our September TEI Alumni… Chelsey!
Hello! My name is Chelsey, and I’m the proud owner of Chelly’s Cosmetics. I currently operate out of Sweet Skin by Ivana in Okotoks, Alberta. You can follow me on Instagram at: @chellys.cosmetics, where I share insights into the range of services I offer. These include facials, advanced facials, microneedling, brow lamination, keratin lash lifts, and skin consultation services.
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
My journey into the world of skincare started with my personal battle against acne, which significantly affected my mental well-being and confidence. Despite trying countless treatments—whether from online advice, recommendations from friends, or even prescribed medications—nothing seemed to work. This frustration led me to delve into the science of skincare, motivated by a determination to find a solution on my own.
Through extensive research and experimentation, I discovered the power of well-formulated skincare products and the critical role of hydration in skin health. I managed to clear my own acne, which sparked interest among my friends and family. They began seeking my advice, and it was then that I had a lightbulb moment: “Why not turn this passion into a profession?”
This was a monumental shift from my previous role in managing a medical office, where my focus was on administrative tasks rather than hands-on skincare. The change was profound, but I never looked back.
How long has your business been open or how long have you been employed?
My business, Chelly’s Cosmetics, has been in operation for two years. I initially started in a small salon, renting a room in High River, Alberta, close to home. While I loved the convenience, I soon realized I wasn't fully prepared to run my own business independently. The challenges were overwhelming, both mentally and financially.
Recognizing the need for support, I sought mentorship and transitioned to working on commission at Sweet Skin by Ivana in Okotoks. I've been operating there for eight months now, and this decision has profoundly transformed my professional journey for the better.
What was your biggest challenge; is it still an ongoing challenge?
One of my greatest challenges has been cultivating confidence within the industry. Despite appearing confident to others, much of that was initially a "fake it till you make it" approach.
Self-doubt is a common hurdle when embarking on something new, and it can persist, especially when launching your own business straight out of school. However, a piece of advice transformed my perspective: “Never doubt yourself, doubt your work.” This shift in mindset has been pivotal. It encouraged me to focus on improving my skills rather than questioning my capabilities. Now, I feel more equipped to tackle any challenges that come my way.
What is a mistake that turned into a lesson?
I’ve come to see every mistake as a stepping stone, a lesson in disguise—which is absolutely vital in this industry. Every critique or piece of feedback from clients doesn't just teach me; it pushes me to dig a little deeper, to improve just a bit more. From the times I’ve accidentally over-waxed an eyebrow, to the moments a client reacted unexpectedly to a product, or even those days I mixed up the schedule and had to gently ask clients to shift their appointments—each of these experiences has been invaluable.
They’re not just mishaps; they’re the experiences that shape me into the esthetician I aspire to be. We all make mistakes, but it’s how we learn from them that truly defines our journey. Each error brings a new layer of understanding, and with it, a chance to become even better at what we do.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
I pride myself on maintaining a healthy work-life balance. I'm passionate about my career and eager to grow, but I also cherish the time I take to recharge and engage in activities that fulfill me, like spending quality time with family and friends. I thrive on the hustle—it energizes me, and I love being busy. I've found that when I prioritize my own needs, I'm most productive and inspired.
On days when I’m not fully booked at work, I dedicate time to enhancing my social media presence, and I set aside a few hours on my days off for research and planning—activities I genuinely enjoy. Staying active and engaged in various aspects of my business keeps me motivated. Everyone has their own approach, but I've managed to integrate my career with my personal life without feeling overwhelmed.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
The biggest piece of advice I can offer to anyone eager to dive into this industry is simply to JUST DO IT! (Imagine Shia LaBeouf shouting that for emphasis). Don’t let the fear of failure prevent you from stepping into the arena. When you're passionate about what you do, life inherently becomes more vibrant. Remember, there’s plenty of room for all of us in this field, and the right clients will find their way to you. Work diligently, plan strategically, and keep moving forward—one foot in front of the other. That’s the secret to progress and fulfillment in this journey.
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
I think I’ve mentioned this in a few Google reviews already, but I'm truly grateful for my
experience at TEI. My journey into beauty education started off rocky—I had a disappointing first day at another Calgary beauty school, which was so unprofessional that I walked out of class. It was a low point that really tested my resolve.
However, that setback didn’t stop me; it spurred me to dig deeper in my search for the right place to nurture my dreams. That’s when I discovered TEI. The school’s stellar reputation, highlighted by glowing reviews and a professional atmosphere, convinced me this was where I needed to be.
TEI didn’t just meet my expectations—they exceeded them. I wasn’t just trained; I was inspired to pursue two diplomas under their guidance. The lessons went beyond the basics, emphasizing crucial aspects like sanitation and personalized attention, which made learning a joy. I also formed friendships that I treasure to this day and received training that made me feel truly prepared for the real world.
Choosing TEI made all the difference. I couldn’t have reached where I am today without their incredible support and education. Plus, the school’s esteemed reputation is highly respected among employers, making a diploma from TEI a valued asset in the beauty industry. Thank you TEI!
Keep an eye out for our next TEI Alumni, it could be you!
Meet our August TEI Alumni… Mae Ann Luengo!
I'm Mae Anne Luengo, the Owner of M Spa and Massage and a certified professional makeup artist. My business name is Makeup artist Maeanne. I graduated from The Esthetic Institute in December 2023.
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
I am passionate about enhancing natural beauty and creating personalized looks that make my clients feel confident and beautiful. It is a minor change as I run my own business.
How long has your business been open or how long have you been employed?
I started my business right after school and was certified as a make-up artist 2023.
What was your biggest challenge; is it still an ongoing challenge?
Establishing a steady stream of clients can be difficult, especially when starting. Also, staying updated with trends because the beauty industry constantly evolves with new trends, techniques and products.
What is a mistake that turned into a lesson?
I worked too quickly, leading to mistakes and a less polished result.
Lesson: Time Management! Allocate sufficient time for each appointment, considering the complexity of the desired look.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
I am doing the makeup business occasionally.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
Start by enrolling in a reputable makeup course to gain foundational skills and practice regularly.
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
Thank you so much, Trena, for your exceptional guidance throughout the 12-week Advanced Makeup Artist Diploma Program. Your passion for the art of makeup and your wide range of knowledge and experience are truly inspiring. Thank you for sharing your valuable lessons and patience in my learning journey. Your commitment to fostering a positive and creative learning environment has had a lasting impact on me.
Thanks to your insightful feedback and constructive criticism, I feel more confident and capable in my makeup skills. Your unwavering support is what drives me to pursue excellence in this field. I appreciate your time and effort in helping me grow as a makeup artist and individual. Your guidance is exceptional. Thank you again for being an excellent teacher and mentor. Your influence will shape my career as a makeup artist. Learning from someone as talented and dedicated as you is an honor. I wish you fulfillment and continued success in your educational journey. Thank you so much to the entire team at The Esthetic Institute Training Center for all your help and guidance in this journey. I am looking forward to more learning journeys.
Keep an eye out for our next TEI Alumni, it could be you!
Meet our July TEI Alumni… Shelby Hopkins!
Hello hello! I am Shelby Hopkins, born and raised in Calgary, Alberta! I currently work at the beautiful Reign Med Spa location in the south of Calgary. I provide everything from traditional Esthetics such as pedicures and lash lifts all the way to Medical Esthetics such as Dermaneedling and Laser Hair Removal to name a few. I consider myself very fortunate to have acquired the skills that I have, as I love the variety each spa day provides me. When I am not treating my lovely clients, I am also the South Store Supervisor at the Beauty Depot, one of the top Spa Distributors in Canada. In addition, I assist with CIDESCO Section Canada, CESA, on their marketing and social media. In my spare time, I enjoy exploring different dance styles and attending Pilates classes for my body, mind and of course skin! Visit me in person or on my IG page @shelbynoellebeauty!
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
I was incredibly fortunate to have the opportunity to take a cosmetology class outside of my designated high school, which ultimately led me to enroll in an Esthetics program. It was during this time that I fell head over heels for the beauty industry. From the collective and supportive energy amongst classmates, to the sense of fulfillment with each client I served, I knew I had found my calling. I vividly remember going the extra mile, quite literally, traveling an additional 20 to 30 minutes to another high school to pursue my passion for learning within the field.
The joy I experience when a client walks out feeling pampered and cared for is unparalleled. There's something incredibly rewarding about being able to gift someone with a sense of love and self-care that most people neglect for themselves. I feel very fortunate to complete each spa day with a feeling of fulfillment from providing this level of care to my clients.
As my love for esthetics and the beauty industry continued to flourish, I stumbled upon the Esthetic Institute. Instantly, I knew it was the perfect environment for me to grow both professionally and personally. From the moment I drove past the school to the day I stepped into its beautiful classrooms, I felt welcomed and inspired. The nurturing atmosphere not only enhanced my skills in esthetics but also contributed to my personal growth in a positive way.
How long has your business been open or how long have you been employed?
I have been lucky enough to work in the industry for 5 years now, gaining knowledge and learning lessons along the way. I found myself navigating through various spas in Calgary before eventually returning to Beauty Depot and the Esthetic Institute. I'm thrilled to announce the grand opening of Reign Med Spa, an exquisite addition located adjacent to Beauty Depot and the Esthetic Institute. This marks an exciting new chapter in my journey, and I'm eagerly looking forward to continuing to share my passion for skincare and all things Esthetics with everyone!
What was your biggest challenge; is it still an ongoing challenge?
Working as a contractor in the spa setting offers numerous advantages I’ve discussed above, and notably the flexibility it provides in my schedule. However, I've encountered and continue to work on establishing healthy boundaries both with clients and within my various professional roles in the industry over the years. One of the most significant challenges I've learned is the importance of self-care and granting oneself grace while striving for excellence and growth. The beauty industry naturally attracts driven and entrepreneurial individuals, and it's common for us to struggle with avoiding overexertion. Personally, finding this balance remains an ongoing journey for me. However, over time, I've become more adept at advocating for myself and achieving a better balance between work and personal life.
What is a mistake that turned into a lesson?
Throughout my journey in the beauty industry, I've encountered numerous opportunities for growth. Each misstep has served as a stepping stone, guiding me to where I am today, for which I am very grateful.
One crucial lesson I've embraced is the significance of celebrating each other's unique beauty and encouraging mutual support for one another. In our industry, there's often a pressure to conform to certain standards of perfection, which can be challenging. Personally, I've struggled with acne, an ongoing journey that has taught me acceptance and resilience. While I've been fortunate to have access to the best and most effective treatments, I've come to understand that imperfection is natural and should be embraced.
I'm grateful for the supportive individuals who have stood by me, despite societal pressures. It's disheartening to encounter those who believe beauty professionals must uphold a certain standard of perfection. Through my experiences within the industry, I firmly believe in embracing diversity and celebrating individuality. I refuse to judge anyone based on appearance and seek to surround myself with like-minded individuals who prioritize embracing and supporting one another. I aspire to lead with compassion, creating a collaborative and safe environment for both colleagues and clients.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
With my involvement within Beauty Depot, Reign Med Spa, CESA, as well as running my own Beauty Instagram page, it is definitely difficult at times to balance my personal time with my work. Through the trials and errors of overcommitting myself to my work, I have been able to balance my jobs and personal life a lot more effectively. I have found setting realistic goals for myself and allowing myself to ask for help when needed has aided me in creating a healthy work-life balance throughout this process. I am happy to say that providing healthy boundaries for myself, clients and my employer has allowed me to continue that balance. I advocate working hard and continually growing; however, I think being able to enjoy life with friends, family and hobbies outside of work is just as important.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
For anyone considering a career in the beauty industry, my advice would be, it's what you make of it. The potential for fulfillment is infinite along with the effort you decide to invest. Within this industry, the options are limitless, offering endless possibilities for growth and exploration. Personally, I've discovered that maintaining a dedicated commitment to growth and embracing the opportunities that resonate with me has been instrumental in providing exciting opportunities and ensuring ongoing fulfillment in my pursuits.
My experience with this dynamic industry has not only expanded my knowledge but also allowed me to forge invaluable relationships within the esthetics community. The sense of mutual support, where ideas are exchanged freely, advice is readily given, and discussions about new products and techniques is truly something to cherish.
There are many benefits to entering into the beauty industry. In particular, being able to infuse your business and services with your personal touch is immensely gratifying. I adore the creative freedom and the opportunity to spread my love of esthetics and enhance one’s beauty among both friends and clients.
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
I will forever appreciate my time at The Esthetic Institute. The ways in which I have grown within this company on a personal and professional level cannot be fully expressed. My journey began with the completion of the CIDESCO program at TEI in 2019. The experience during the 9-month intensive course not only shaped who I am today but also taught me valuable lessons in self-love, confidence, and supporting others. Entering as the youngest student in the CIDESCO class, I approached with a mix of timidity and uncertainty. I have so much gratitude for the educators, Meredith Thompson, Stacy Causier and Julie-Anne Des Roches and my fellow classmates who have taught me skills not only in Esthetics but also guiding me to confidently shine as my true self in which I continue to this day. Additionally, my educators equipped me with the best of esthetics training through the CIDESCO Diploma, recognized as the highest standard not only in Canada but worldwide. This comprehensive education empowered me to confidently advocate for myself, acknowledge my worth, and uphold exemplary standards as both an employee and a service provider.
I am fortunate to have another unique experience as I am now employed within the TEI and Beauty Depot company. There are many people I have gratitude for, but most importantly I would not have been able to learn as much as I have within TEI without Vanessa de Mello and Silvia D'Costa and within Beauty Depot Mike Van Waes. Each one of these motivated and inspiring individuals have taught me not only about the beauty industry but also the passion and drive it takes to be successfully running a business. The time spent here has been priceless and I am ecstatic to continue to learn more from all the inspiring individuals here at TEI and Beauty Depot.
Keep an eye out for our next TEI Alumni, it could be you!
Meet our June TEI Alumni… Shawn Marie Stitak
Hello, my name is Shawn Marie Stitak. I am an Advanced Licensed Esthetician and Licensed Esthetic Instructor in Lorain, Ohio. I currently work for Nicholas John Salon, Spa and Boutique. My IG handle is shawnmarie_esthetics.
My current services: Custom Facial, Dermaplane Facial and Microdermabrasion Facial. All my services include complimentary hand and arm, decollete, shoulder and scalp massage, and cooling globes. I do not offer add-ons, I believe in doing what is best for the treatment and will use all tools to perform an amazing service. I am currently working on bringing three additional treatments to my menu: Gentleman Facial, Back Facial and Hydra Glow Facial.
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
I always had a passion for skincare, however when I graduated high school in 1997, college was my only option. I would work for beauty counters in the mall after I graduated college, but my true motivation to go back to my passion in skincare was when I lost my grandmother in 2019. I was her only granddaughter and skincare was such a part of our bond. To help with the grief of her loss I decided to go back to school in 2020 at the age of 42. At first it was part of the grieving process. Now I tell my clients that they are my skincare angel when they are in my treatment room. It was a way to still honor my grandmother. Little did I know this was the career I knew I was meant to be in. I love what I do, and I love continuing my education to be stronger in this amazing industry.
Prior to esthetics, I was working at a manufacturing company working in the supply chain department.
How long has your business been open or how long have you been employed?
I have been employed in this field for 3 years. I started my career with a franchise, to a day spa and now an independent contractor with my current employer. Every employer gave me an opportunity to grow and because of that I am more confident with my services and running a business.
What was your biggest challenge; is it still an ongoing challenge?
My biggest challenge is my patience. I learned that I need to trust the process. Businesses just don’t open and expect to be successful in a day. Although it would be great it doesn’t work that way. Right now, we are facing economic difficulties and a Presidential election, all this plays a factor in today’s spending. I value my clients’ time and money and I make sure my clients are treated excellent and have the best care every single time!
What is a mistake that turned into a lesson?
My biggest lesson was one of my biggest expense – buying certain skincare products that didn’t work with my clientele. We all do it, we buy products that work for us but it’s not what our clients need. I had to take a step back and re-evaluate my purchases. I strategically purchase my backbar and retail in limited quantities so I can keep my prices reasonable and competitive. It’s a tough balance, but knowing your demographics is key to running a successful business. TEI taught me that!
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
Right now I am still building my business. I spend about 20 hours in the treatment room and 10-15 hours in continuing education and marketing. I research a lot on skincare ingredients and the function of the skin. I emphasize a lot of time on education because this field is always evolving. To be the best you need to understand the fundamentals.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
It’s never too late to start a career. This field is endless. Everybody’s journey is different. In my esthetic class, most of them went towards waxing or lashes and a handful went into skincare. Now we watch each other grow into our own path. It’s pretty amazing and rewarding!
For my fellow beauty industry individual - never stop learning. Go beyond what is required for continued education. Share your knowledge but not your secrets. This industry is growing, and we all need to come together to share our knowledge on products and tools.
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
Where do I start… I found amazing individuals that push you out of your comfort zone to challenge you. You learn to think out of the box, learn to accept failures, learn to grow and learn to be your best. I thought college was a challenge, this was a challenge but in the most satisfying way. I went in the Beauty and Spa Management Program thinking I would learn maybe a few key points, NOPE, I learn how to run a business. WOW! I learned how to write a thorough business plan, how to market to my demographics and how to be a Spa owner/manager. The training from TEI is nothing like you would find in the United States. Meredith challenged her students. She set us up to succeed. The amount of education I received just through the online program, I am just speechless. If I could, I would pick up my life to be a part of TEI. I owe everything to TEI.
I will emphasize TEI, they care about their students. They love watching their students grow even after you graduate. I am proud to be a graduate from their program, they are an extended family to my career.
Keep an eye out for our next TEI Alumni, it could be you!
Meet our May TEI Alumni… Mario RJ Corbin
My name is Mario and I am a clinical esthetician and tattoo artist. I own and operate Hedgehog Inklings in Fort Macleod, Alberta. We offer a variety of services ranging from Laser Hair Removal (IPL) and Dermaneedling to BB Glow and paramedical tattoos! You’ll need to visit our website for the rather long list of goodies on offer. Additionally, we offer opportunities for pop ups to join us as well and already have several talented southern albertan estheticians, piercers, and tattoo artists available in May onwards to ensure that our clients are spoiled for choice!
For 2024 we have begun actively engaging with various communities by attending markets and even a career fair to help educate and inform potential students on the benefits of entering such unique and similar careers! We also opened up a new emporium this year that caters to a variety of artisans and beauty specialists. Our motto is your success is our success thus enjoy collaborating and working with like minded individuals and companies.
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
Once upon a time I was a college and university professor! With a background in cultural anthropology and sociology, I have taught in the Republic of Ireland, South Korea, and Quebec, Canada. I began tattooing in 2016 and decided to join the esthetic industry in 2023. I came to The Esthetic Institute in hopes of becoming a certified Tattoo Laser Removal Technician but inevitably graduated with an advanced diploma in clinical esthetics. This is largely thanks to the passion and dedication demonstrated by TEI’s staff. Tamara especially played a very big part in my developing a love for holistic approaches to health and wellbeing vis a vis IPL & laser therapies for a variety of skin conditions.
Whilst this has certainly been a massive change from teaching, I was pleasantly surprised at the similarities to the tattoo industry. The latter is especially true when it comes to pre and post treatment preparation. Courses like BB Glow and Dermaneedling are perhaps the closest to tattooing for obvious reasons. I wish the tattoo industry had an equivalent to The Esthetic Institute and hope that one day the tattoo industry will be held to as high a standard as TEI has held itself in the esthetics industry. Maybe it’s time to think of partnering up and developing such a program Vanessa… wink, wink?!
How long has your business been open or how long have you been employed?
I have owned a tattoo business between 2018 and 2020 in Quebec and more recently, since 2023 in Southern Alberta. COVID aside, we returned to the industry in full force and I began my studies at The Esthetic Institute in earnest that same year after meeting with Vanessa and touring TEI. To say that I was nervous was an understatement. Despite my past careers, I am heavily tattooed and conform more to a typical biker in style (and sometimes demeanor and humor) than I do, say Tim Gunn. Whilst many women would be happy to receive a tattoo from me, I wasn’t too sure about an esthetic treatment. Thus, I have been delighted by the warm reception that I have received as a clinical esthetician, even if I am an enigma, if not a novelty to some. Carpe Diem comes to mind and I am so delighted to have entered the world of clinical esthetics. Despite the limitations and encumbrances that come with starting a new business as a startup inside an existing nail salon in Claresholm, Alberta, we were nominated for Best New Business that year! I am proud of the dedication and commitment that we have adopted as part of our ethos to provide quality services and customer care.
What was your biggest challenge; is it still an ongoing challenge?
When I first began my education at TEI I could not for the life of me understand how a facial could take an hour. Now, I can’t imagine a facial taking anything less than an hour and a half! This is largely because of Betty-Ann Newton and her dedication to the craft of creating therapeutic environments for clients and estheticians alike. Education has been key to not only my understanding of and success in this industry, but also in educating and helping southern Albertans who have had negative experiences in the past. Not unlike the tattoo industry, the esthetics industry is over-saturated with overnight studios with little or poor training, let alone a poor bedside manner. While clients may perceive themselves as spoiled for choice, the dangers in going to a poorly operated business makes it difficult for them to find businesses that they can confidently trust.
Obtaining my education from a CIDESCO recognized school like The Esthetic Institute and having been taught by so many passionate and talented estheticians has given me the confidence and courage to undertake this career with the vigor required to be successful. I would be remiss not to mention that even a year after graduating I am still texting Nadia, one of many wonderful educators at TEI, questions and lean on her for advice and recommendations to this day. She is a source of knowledge and has never once made me feel as though I am inconveniencing her. This is the kind of dedication that I rarely observed in tertiary education amongst my former colleagues. I feel confident in the qualifications I hold from TEI and both my clients and I are so thankful and grateful to have TEI readily available to assist even after graduation.
What is a mistake that turned into a lesson?
Despite vividly recalling Vanessa’s warning during my entrance interview about taking my time before making big purchase decisions, I failed to adhere to said advice. At the end of my program I purchased an IPL machine before I completely understood the clientele and location that I was in last year (Claresholm). I underestimated not only my market, but equally, how bad experiences with previous esthetic studios had made many potential clients wary of trying again with a new esthetician. Take your time, explore the needs and requirements of your specific market, and make the decisions that financially help you to be successful. Moving to Fort Macleod was an economic decision and the right decision at that. However, I would have only purchased my IPL machine a year or two after starting once I determined the best course of action to take. It is an expensive mistake to make and whilst I am fortunate enough to have many skill sets to fall back on, if you are young and just starting out in life, be patient. All's well that ends well, as they say, and though the move to Fort Macleod has undoubtedly helped, I could have avoided much unnecessary stress by being patient. Moving forward I have been much wiser in what new services that I offer and where my expenses are allocated. However, less is more, especially when starting a new business.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
My wife would argue that I am a workaholic. It’s not that I disagree. But the term always seems to imply a negative connotation. However, this could be the furthest thing from the truth. Just as I did when I used to teach full time, now, I enjoy learning and educating full time through the services that I offer. I love my work. I love owning a business in esthetics and tattoos. Dare I say, one day I would like to only focus on clinical esthetics and leave tattooing to the young as they tend to have zero back issues or arthritis. Again, my love of clinical esthetics is a credit to the amazing teachers at TEI. It’s really an enjoyable profession to be in and I enjoy the feeling of being able to help both men and women overcome issues around self-confidence due to skin related issues.
As a family man, I have an equally ambitious wife who manages a library, and four amazing children ranging from 17 years of age down to 4 years of age. Simply put, I manage to create a work life balance by delegating the tasks to trusted colleagues. I work with an amazing team of professionals and am very open to ideas and to sharing success. The latter is key. I am only ever in competition with myself. If I know a service can be done better by a colleague or even another business, then I will recommend them to my client to go to them instead. Their success is my success and vice versa as honesty usually results in the very same clients willing to try new services with myself. Thus, it’s not about how much time I spend on any given task so much as it is about the quality and effort that I put into a specific task. It all balances out in the end, or so I tell myself.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
Had you asked me at the beginning of 2023 if I had ever thought about becoming an esthetician, the song and image that would have popped up in my mind was Beauty School Drop Out in the movie Grease, sung by Teen Angel to Frenchy (Grease, 1978). The best advice that I can give anyone is to not limit yourself to what you think you want in five years time, but instead, allow yourself to explore new possibilities including the unknown. I am the proverbial definition of teaching an old dog new tricks. I liken it to ripples in a pond. Had I been pig-headed and unwilling to try new things I doubt I would have ever left my home town of Montreal, let alone live the life that I have with my Zimbabwean wife and four children (two of whom were born in Ireland) and now own a business in Southern Alberta.
Like most industries, not all esthetic businesses are created equal. Do your homework, meet the teachers, the students, and the director of the school that you are thinking about attending. Explore the options for employment in the area that you are intending to work and repeat the aforementioned process. Protect yourself, know your labour laws, be confident in asking the questions that you need to know in order to make an educated decision. Whilst I still argue that I was lucky to have found The Esthetic Institute, the luck part comes from having met so many wonderful people. I knew before I met with Vanessa what TEI was about and that being a CIDESCO and AHS approved institution was a priority for me, even if I had zero intentions of doing the CIDESCO program. Being held to such a standard, let alone how everyone carries themselves at TEI, is what gave me the confidence to trust the school with not only my tuition but more importantly, my education.
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
As a former college/university professor (20 years) turned tattoo artist (2016-Present) becoming a clinical esthetician was never something that I would have even considered. But here I am, at 47 years of age, proving that you really can teach an old dog new tricks! I began the program in 2023 with the sole purpose of obtaining a qualification so that I could offer Tattoo Laser Removal services at my studio in Claresholm, Alberta.
However, I had to take several prerequisites first including a pre-entry interview with Ms. Vanessa DeMello. With so many schools offering similar services I chose The Esthetic Institute because of its award winning status and equally as important, they are recognized by Alberta Health Service (AHS). They are also a CIDESCO recognized school and hence their teachers taught on both programs. Being internationally recognized and being held to such a high standard was important to me.
Completing the Advanced Diploma in Clinical Esthetics was as rewarding an experience as was completing my honours degrees in Anthropology and Sociology respectively. The teachers are passionate and dedicated and put many of my former colleagues to shame. Knowledgeable, professional, and intuitive, I was not only pleasantly surprised with the calibre of education but also impressed by how I, a 240lb and heavily tattooed bald (sadly) yet bearded (at the time) man was accepted by staff, teachers, and students alike.
From my very first meeting with Vanessa, I was made to feel welcomed and found myself making connections that I didn’t expect to make. Equally, I was delighted with how structured and engaging every class was. The course assessments, practicals, and exams reflected not only theory but real world practice as well. As someone who entered the program not understanding what a facial would or could entail, (let alone how it could possibly take an hour to complete), to being heavily inspired to open an entirely new clinical Esthetics business in conjunction with my existing services, it speaks volumes of the quality of instructors that I had.
From Betty Ann, Angela, and Jaden to Tamara and Nadia (to name but a few instructors) I found myself immersed into a new world of opportunities that I never even realized existed. These ladies (amongst many) never once made me feel out of place but instead, because of them, I have heavily invested into bringing the majority of the services taught to southern Albertans. Thus, the program was challenging in all the right ways and for the first time in as long as I could remember, I felt excited about learning again. This is largely thanks to my educators!
The students are professionally inclined and their ages range from 18 to middle aged. Expectations are clear and concise and we had opportunities to work together in each class. I myself made some wonderful friendships and cannot deny that by the end of the program I was sad that it was over. It's been akin to being at a summer camp for me personally where having to say goodbye to both new friends and TEI has been bittersweet. As cliche as it may sound, this has been a life changing experience for me and I am forever indebted to Vanessa and her team of educators for allowing me to be a part of their school. It has given me a sense of renewal in a way I never imagined could be possible.
I still wear jeans and am going to grow my beard back out to its original glory now that I have graduated… but I will be wearing an Esthetics jacket (black of course) and providing Albertans with the very best that TEI has to offer through my education. Oh, and in case you are wondering, I decided to offer IPL instead of Tattoo Laser Removal for reasons that I explain on our website! 😉 I encourage anyone thinking of a career change to meet with Vanessa or reach out to me with any questions that you may have. Special thanks goes out to everyone at TEI. I loved my time with you more than you could know. My family and I are very appreciative of everything that you did for us!
Keep an eye out for our next TEI Alumni, it could be you!
Meet our February TEI Alumni… Peggy Parsai
My name is Peggy Parsai (@peggy_parsai).
At this moment I offer: 3 different lengths of facials, Microneedling, Morpheus 8, Chemical Peel, OXYGeneo, and I teach my unique techniques as well!
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
I was a skincare fanatic throughout my life, constantly exploring various facial and skincare products. In 2015, my interest shifted towards organic and traditional approaches to skin care. Despite being raised in a family where becoming a skin specialist wasn't considered, and the expectation was to pursue engineering or medicine, I initially chose a technical path as a piping designer. However, my passion for skin care remained undiminished.
I embarked on a global journey, immersing myself in learning about practices like GuaSha in Vancouver, Buccal massage from the Middle East, Energy Facial and Reflexology in the US, Face massage in the US too as well as understanding the ingredients in both organic and chemical skincare. This journey of continuous learning has been a profound and transformative experience for me.
How long has your business been open or how long have you been employed?
I have been working at Luma by Dr Amane since Oct 2022, however I am actively in this field since 2015.
What was your biggest challenge; is it still an ongoing challenge?
My biggest challenge was addressing the misconception about facial care. There's a general idea in the media that promotes face lifting through aggressive techniques, like pulling and pinching. However, I firmly believe that face massage, which boosts blood circulation and oxygenates the skin, is the correct approach. It helps bring life back to the face and brightens it up. The ongoing challenge is dispelling the misleading information and advocating for the benefits of gentle, energy-based methods like lymph drainage for a truly amazing result on the face.
What is a mistake that turned into a lesson?
A mistake that evolved into a profound lesson for me was investing time, energy, and money in a field that didn't align with my true passion. I spent my younger years striving to appear professional, only to realize it was a detour from my genuine interests. This experience taught me a valuable life lesson – to encourage my daughter to pursue her passion, regardless of societal expectations. It's a mantra I'll carry with me always.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
I am a very wrong person for this question and I know it. I dedicate every day to my business, investing hours to attend to all clients equally, regardless of their frequency. I'm constantly studying and upgrading myself. While Sunday is my intended day off, I'm always available for client questions, going above and beyond to provide the best answers.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
I have been in this field for around 9 years, yet I find myself ahead of those who have spent decades in the beauty industry. I even had the privilege to teach some of them! Do you know why? Because I view my business as my child. I feed it every day, educate myself daily to provide the best for my business, and I never wait for someone to book me clients. I consider my clients as family, and they deserve the best version of me. Just as we don't discard our child for making a mistake, I strive to correct any business errors, rebuild, and start anew.
This mindset has contributed to my ongoing bookings. I highly recommend leveraging social media to introduce yourself. Stick to what your gut tells you, not what others do. Success for someone who dances, sings, or cries on social media doesn't mean you have to follow suit. I focus on showcasing my skills rather than imitating others. In 2020, I became the first esthetician in Calgary to incorporate Buccal massage in my facial room, and I am delighted to see many other estheticians doing the same now!
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
My decision to train at TEI was driven by a desire to complement my holistic approach and ingredient knowledge with a Canadian certificate, allowing me to work in a professional setting. This choice was recommended by a business owner, and I'm grateful I trusted her advice. They say there are two crucial days in your life - the day you're born and the day you discover why. My time at TEI marked that second milestone; it was when I realized I was born to be an esthetician.
The school's unique environment, coupled with the friendly and helpful faces around, made my journey truly memorable. I cherish the experiences, grateful for the impact TEI had on shaping my path in the beauty industry.
Keep an eye out for our next TEI Alumni, it could be you!
Meet our January TEI Alumni… Amanda Hendrickson
My name is Amanda Hendrickson, and I own Rhapsody Spa & Salon alongside my sister, Amber Sundine, in Grand Forks, ND. We are a full service salon and spa offering many different types of facials, body waxing, body treatments, manicures, pedicures, scalp therapy and all salon services. Our skincare line is exclusively Repechage which allows us to customize our facials and body treatments to meet our clients needs.
Why did you choose to get into the esthetic industry? Was it a big change from your previous industry?
I began my career right out of highschool by becoming a licensed cosmetologist. I have always been a caregiver and wanted a career where I could pamper people and make them feel valued and relaxed. I used to say, “if I could give the whole world a pedicure this world would be a much more peaceful place”. This industry is full of possibilities, and over my 25 years I have been able to attend many advanced education classes at places like The Conservatory of Esthetics in Chicago as well as travel as an educator for a skincare line and makeup line. I love our industry because we can have a lasting impression and truly make a difference in people's self-esteem and self-worth.
How long has your business been open or how long have you been employed?
I began working in a local spa in 1999 and worked there for 11 years before I opened up my own business. I rented a booth for a year and then on March 1st 2011, we opened Rhapsody Spa & Salon.
What was your biggest challenge; is it still an ongoing challenge?
One of my biggest challenges has been finding the balance of boss-employee relationship. I have always cared so much and oftentimes got too personally involved with people who worked for me. I would try to give them everything they needed instead of focusing on what the business needed. It was an ongoing challenge for many years with a lot of ups and downs and a lot of soul searching, reading leadership books and talking with a business coach. Over the years I have been able to find a balance where I am able to show that I care and make the Business successful. I am not perfect, so it is still a challenge at times, however I do believe I am improving every day.
What is a mistake that turned into a lesson?
The biggest mistake I made is not taking the time to work on my business from the very beginning. I thought if I worked really hard and made as many clients as I could happy that I would be successful. I ended up working 6 days a week, most of them 10-11 hours a day for several years with not much to show for it. My sister so graciously told me I needed to have an office day once a week, but I felt trapped thinking I had to bring as much in as possible. I tried and tried to find the time but felt the money coming in the door was more important. I found myself drowning in paperwork, bills and employee drama. I found a company called Strategies and hired them to be our business coach. They taught me how to make a cash flow plan and showed me the importance of working ON my business instead of IN my business. It was a long road, but eventually the fog cleared, and I had a new vision of where I wanted to take Rhapsody Spa & Salon.
How much time do you spend working on your business each day/week? How do you prioritize work life balance if you are self employed?
I now come into the salon everyday at 8:30 after the kids go to school and work in the office until my first client, which depends on the day, 10, 11, or noon. I have an office day every Wednesday which becomes fluid if clients have to move around. However, I do spend about 8-12 hours a week on the business.
Balancing work life was a challenge for a long time. I often felt that I was failing at the role of being a wife, mother and a business owner. Through the coaching and leadership books I have read, I have been able to understand that I can leave work at work and be present at home. Doing that meant setting boundaries with my schedule, clients and staff as I had always felt that I needed to be available all the time. I still work very hard, just in a different way.
What is one piece of advice you wish to share with someone who is interested in starting a career in esthetics or even a fellow beauty industry individual?
I now come into the salon everyday at 8:30 after the kids go to school and work in the office until my first client, which depends on the day, 10, 11, or noon. I have an office day every Wednesday which becomes fluid if clients have to move around. However, I do spend about 8-12 hours a week on the business.
Balancing work life was a challenge for a long time. I often felt that I was failing at the role of being a wife, mother and a business owner. Through the coaching and leadership books I have read, I have been able to understand that I can leave work at work and be present at home. Doing that meant setting boundaries with my schedule, clients and staff as I had always felt that I needed to be available all the time. I still work very hard, just in a different way.
How did your training at TEI impact, influence or inspire you to succeed in business? Are you glad that you made the choice to do your training at TEI? Are there any special memories, moments or people of influence who made a difference in your education at TEI.
The Beauty and Spa Management program is absolutely amazing! I wish that I would have taken this course at the beginning of my career in order to prepare me for opening my business one day. It would have saved me a lot of stress because I would have had a set plan from the very beginning. However the struggles I endured really made me appreciate the information and stay dedicated through the course.
I have to say that meeting Vanessa a year ago at the Repechage Day of Empowerment was life changing. I had just been looking for a program or class I could take to really take my dream to the next level. Vanessa was so kind and helpful in telling me about the program that it made me want to attend TEI in person! I was so grateful there was an online option as I live in the states.
Recently I had the opportunity to thank her in person at this year's Day of Empowerment. Also, my instructor Meredith, was so helpful in so many ways. When I informed her I was dyslexic, she immediately gave me solutions to help me with all the reading assignments and never made me feel uncomfortable. She was kind, thorough and very professional. Her knowledge of our industry is absolutely amazing, and if she did not know the answer she would always check on it and get back to me. Because the course was online I didn’t have the opportunity to really get to know my fellow students or teacher assistant Brittany, but they were all very kind and easy to work with. Lastly, I would have to say that having Beverley Crowther as my examiner was a pleasure. Throughout my exam, which can be very hard for those with dyslexia, she was so calm, and I felt as though I was just sharing with her about my dream spa.